How 785 Digital Rescued and Relaunched Seen Merch’s Website with a Custom Shopify Build
785 Digital stepped in to recover and launch a stalled Shopify website development project for Seen Merch, a Kansas City-based screen printing and merch fulfillment company. With strategic Shopify theme customization and technical execution, we delivered a faster, more scalable platform designed for their growing B2B e-commerce needs.
The Challenge
Seen Merch’s previous agency was unable to get their new site live. Despite having completed designs, the project stalled due to technical setbacks, bugs, and the limitations of their legacy proprietary platform.
The old site lacked the speed, scalability, and Shopify migration benefits that Seen Merch needed to serve their B2B customers better. The team needed a partner who could execute quickly, ensure quality, and lay the groundwork for future custom e-commerce functionality.
The Solution
785 Digital executed a Shopify migration and built a custom, responsive Shopify theme based on the provided designs—adding strategic improvements along the way.
Key components included:
Custom Shopify Theme Development – Created a tailored, mobile-optimized theme for merch fulfillment Shopify sites.
Bug Fixes & Enhancements – Resolved functionality issues that had stalled the launch.
Content Optimization – Updated content to better reflect offerings in screen printing, embroidery, and promotional merchandise.
Platform Migration – Moved from a restrictive proprietary system to Shopify for improved performance, scalability, and integration options.
Execution
Timeline: 2 months
Phases: Technical implementation → Development → QA & Testing → Launch
While not responsible for the design, 785 Digital delivered the technical implementation and website recovery, with expertise that ensured a smooth launch.
The Outcome
The new Shopify site provided:
Faster load times and improved reliability for B2B buyers
A clean, modern online store optimized for future custom merch and fulfillment
A scalable base for future features like online quote requests
A fully customized Shopify theme aligned with Seen Merch’s screen printing and promotional products workflow
