How 785 Digital Migrated Merchtable from WordPress to a Faster, More Manageable Shopify Experience
785 Digital migrated Merchtable’s site from WordPress to Shopify, solving performance issues and simplifying content management.
By customizing a Shopify theme to match the original design, we preserved brand continuity while enabling faster updates and reducing reliance on developers.
The result: a streamlined, high-performing e-commerce experience on a unified tech stack.
The Challenge
Merchtable, based in Kansas City, was running its e‑commerce site on a WordPress backend built with Elementor. While functional, the platform had several limitations:
Slow site speed and performance issues
CMS constraints that prevented non‑technical staff from making updates
High maintenance overhead, requiring developer input for basic changes
Additionally, the company was consolidating all its branded sites onto a unified platform to reduce support costs and streamline operations.
The Solution
785 Digital migrated the Merchtable site to Shopify, using a flexible theme as the foundation and customizing it to match the existing design and business requirements.
Key elements of the engagement included:
Shopify platform migration — transitioning the site from WordPress/Elementor to Shopify for a more scalable and e‑commerce‑ready foundation
Theme customization — tailoring a Shopify theme to replicate the look and feel of the previous site while improving backend usability
CMS simplification — enabling content updates via Shopify’s theme editor so non‑technical users could make changes without developer involvement
Performance optimization — shedding the plugin‑heavy WordPress infrastructure in favor of Shopify’s performant architecture
Execution
Timeline: 8 weeks
Phases: Technical implementation → Development → QA & Testing → Launch
While not responsible for the design, 785 Digital built the Shopify site, including custom theme work.
The Results
Faster page load speeds, improving overall site performance
Reduced dependency on developers for updates and content changes
Unified platform management across Merchtable’s suite of company sites
Better usability for internal teams via the Shopify theme editor
The migration delivered the performance and flexibility Merchtable needed while aligning with broader tech stack consolidation efforts.
By migrating Merchtable from WordPress to Shopify, 785 Digital helped the company achieve a faster, more manageable e‑commerce platform. All while preserving their existing design and improving internal workflows for updates and maintenance.
