Shopify Editions Summer 2025: What Brands Need to Know

May 21

The latest Shopify Editions release, themed "Horizons," is built around pushing creative boundaries, scaling smarter, and deploying AI to transform ecommerce workflows. Whether you're an existing client or a brand exploring digital expansion, here's what you need to know and why it matters.

1. Horizon Design System: Visual Freedom Without Dev Bottlenecks

Shopify has launched the Horizon design system, a significant upgrade for marketers and e-commerce managers.

10 Premium Themes: High-conversion, performance-optimized themes like Ritual, Tinker, and Dwell. Built for flexibility and speed.
AI-Powered Theme Setup: Describe your brand once, and Shopify generates a complete storefront — visuals, layout, and copy included.
Smarter Theme Editor: Features like hover-to-preview and right-click editing reduce friction during updates.

Takeaway: Less reliance on dev teams. Faster iterations. More brand control.

2. Full-Store Creation with AI: Speed to Market Redefined

Need to launch fast? Shopify's AI tools now let you:

Generate three ready-to-launch store designs based on a short brand description.
Produce branded visual assets on demand for campaigns and product pages.

Takeaway: Ideal for lean teams, startups, or fast pivots. Accelerate from idea to launch in hours, not weeks.

3. Retail POS: Smarter, More Flexible Brick-and-Mortar Operations

For brands with physical stores, Shopify's POS now supports:

Local Catalogs: Tailor inventory, pricing, and promotions per location.
Stackable Discounts: Combine promos in a single transaction.
Simplified Returns: Better workflows, digital receipts, fewer customer headaches.

Takeaway: Omnichannel just got easier and more efficient.

4. Global Expansion & B2B Selling: Native, Scalable Tools

Whether you're scaling internationally or targeting wholesale, Shopify now delivers:

Managed Markets: A single dashboard for pricing, taxes, and compliance across regions.
B2B Enhancements:
- Custom catalogs and pricing per buyer group
- Dedicated B2B storefronts
- Upfront deposit support for large orders

Takeaway: One platform now supports DTC, B2B, and global commerce — without cobbled-together plugins.

Why This Matters for Your Brand

Faster Launches: Prebuilt themes and AI reduce go-to-market time.
Empowered Teams: Horizon's no-code tools give control back to marketing.
Smart Scaling: From retail to B2B to global — Shopify now scales with your business.
Future-Ready UX: Modular, dynamic systems mean your digital storefront can evolve without replatforming.

Whether you want to modernize your online experience or launch something new, 785 Digital can help you capitalize on these advancements. Let’s talk strategy.

Nicki Howes